Issa Rae’s Big Deal!

Issa Rae, producer, creator, actor, influencer, Peabody award winner can now add media mogul to her list. The woman who has made waves for producing ultra relatable content (Awkward Black Girl, Insecure), being able to reflect and shift the culture, make simple statements that sound like made for t-shirt one liners (“I’m rooting for everybody black” ~ 2017), known and loved for bringing her trusted partners along for the ride and introducing unseen quality peers to the frey, has signed a 5 year - $40 million deal with Warner Media Group (WMG) which was announced in March of 2021.

This deal grants exclusive rights of Issa’s content to WMG and expands across WarnerMedia’s companies HBO, HBO Max, and Warner Bros Television. This partnership also includes a first look film deal. 

Issa has rebranded her Issa Rae Productions, into Hoorae. Hoorae places her film and TV development, Raedio audio content and digital content development under one roof. ColorCreative is a sister organization that Issa uses to share best practices, collaborate with and create a pipeline for writers.

Hoorae has much to offer film, television, entertainment and the South L.A. / Crenshaw community in the years to come. With many projects in various stages a notable work in progress is the comedy “Rap Sh*t” starring Yung Miami and JT of the City Girls which is currently in the pre-production stage.

Written By: Nicole McClain

Research and Photo Credits: Variety