Five Four Jeans For Men!

Five Four is a men's apparel brand that started in 2001 by two USC graduates, Andres Izquieta and Dee Murthy. The designers were young entrepreneurs looking to tap into the fashion industry. This brand started with 6 different styles in t-shirts and went on to become the Five Four that now spans across stores in the US, Europe, Australia, Canada and Japan. I noticed the brand while living in LA last year and I was instantly intrigued and impressed. It gave even a healthier size gentleman a flattering, jean silhouette. The jean looked very relaxed, but not baggy and had a custom denim wash. The price point on Five Four jeans, is in the $150 range and well worth it. The jean shown below is the H Vine Relaxed Fit Jean. Price $154. Available in sizes 30 - 42.

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