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Pepsi + Queen Bey!

I hear that Beyonce inked a $50 million endorsement deal with Pepsi for 2013!! How exciting and major is this!?!

Read carefully, because I have studied several moves of megastars and this is what I have come up with.

You build a brand, but first be the brand itself. Exercise your talent/skills behind that brand with creativity and precision. Then begin to diversify that brand.
But remember to always stay in line with your principles and values that are set in accordance with that brand.

Simple right? I know, now, you try it!

Written by Nicole McClain

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