Beyonce for H&M!!

Beyonce's beachy ads for H&M -- the affordable clothing line with a young edge -- made a big splash this week, kicking off the store's summer campaign.

The music sensation follows recent H&M campaign stars like singer Lana Del Rey, French model and actress Vanessa Paradis and soccer star David Beckham.

When a major star with their own well established brand such as Beyonce becomes the face of a campaign for another well-known brand, it begs the question: who's getting more from the relationship? To answer that question – as well as the business takeaways from the partnership – spoke with branding expert and Zimmerman Advertising Chief Marketing Officer Cliff Courtney.   

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