Skip to main content

Beyonce for H&M!!

Beyonce's beachy ads for H&M -- the affordable clothing line with a young edge -- made a big splash this week, kicking off the store's summer campaign.

The music sensation follows recent H&M campaign stars like singer Lana Del Rey, French model and actress Vanessa Paradis and soccer star David Beckham.

When a major star with their own well established brand such as Beyonce becomes the face of a campaign for another well-known brand, it begs the question: who's getting more from the relationship? To answer that question – as well as the business takeaways from the partnership – FOXBusiness.com spoke with branding expert and Zimmerman Advertising Chief Marketing Officer Cliff Courtney.   

Read more: http://smallbusiness.foxbusiness.com/marketing-sales/2013/03/22/beyonce-and-hm-who-benefits-more-from-relationship/#ixzz2OIRWXhcG
 

Comments

  1. I actually liked reading your writing content. It was a quality material. I recommend you to submit blogposts even more frequently. This way,with this kind of a blog I think you might rank higher in the search engines. I also subscribed to your RSS feed. Continue this great work!
    Marcia Moran

    ReplyDelete

Post a Comment

Popular posts from this blog

Pooch Hall for DJ Premium.com!

PARDI VI: The Finale!

Third Annual Trailblazer Awards!!